I'm a Creative Director & Art Director with 15 years of experience building brands for both the physical and digital worlds in the fashion, retail and interior fields.


I am creatively tuned and naturally drawn to making beautiful things. I'm most fulfilled when I'm using my creative brain and bones, submerged in nature, or grooving to a good beat.

I have lived for over a decade in South Africa,
New Zealand and Europe (Amsterdam & London) submerging and embracing each country's cultures, subcultures and landscapes.

Asides from being a mum of two, some of the hats I wear are Brand Specialist, Creative Director and Art Director for brands such as Nike, Adidas, IKEA, G-Star RAW, Harrods, BYBORRE and Glassons.

I am a natural leader with an empathic and positive style. I see the best in people, enjoy mentoring and challenging mindsets. I have an open, honest and down-to-earth approach, I love a laugh and bring a fresh vibe to a workspace.

I am also the founder of We Smell The Rain, my brand and design studio based in Amsterdam. We design and create installations, products and content. Our focus is on bridging the gap between nature and the city.

If you think our worlds could combine, please don't hesitate to reach out. Maybe we can spark up some magic together.

Creative Services.
Brand Consulting
Creative Direction
Art Direction (Campaign, Editorial, Film & Digital)
Branding Direction
Concept & Development
Installation & Window Design

Select Clients.


G-Star RAW


Selected Press.
IKEA - Life at Home 2020
Dutch Design Week 2020
The Monopolitan 2020
Vogue Living NL 2017
Seasons 2017 & 2016
Home & Garden NL 2016
Eigen Huis Interieur 2016 & 2015
Trendland 2016
Swiss Miss 2016
iGNANT 2016
Interior Junkie 2016
Let It Grow 2016
Volkskrant Magazine 2015

Creative on the IKEA Virtual Green House project 2020
Publication. Communicating Fashion Brands 2012
Gold BEST Award. New Zealand’s best spatial design 2011
NZRIA Red Awards & Nightingale Maestro Award. Resene Total Colour 2011  
Resene Total Colour Award. Commercial Interior, Retail & public space 2011
Bronze BEST Award. Spatial Design 2010
Silver BEST Award. Album artwork 2009
Silver BEST Award. Album artwork 2008