I am a multi-disciplinary creative lead and brand specialist, with 20 years of experience across fashion, music, product, and interiors. 

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I have worked as a Creative, Design, and Art Director for leading brands such as Nike, Adidas, G-Star, and ByBorre. Shaping and implementing their brand identity, communications, creative strategy, and physical environments.

While living in South Africa, New Zealand, London, and Amsterdam, I embraced each unique landscape, culture, and subculture. This naturally brings a rich and diverse perspective to my work and mindset. Along this journey, I found my European partner, and now I am a mum of two.


I am a visionary and natural leader with a positive, hands-on approach. I enjoy solving complex creative issues and am instinctively drawn to achieving visually compelling results. I have worked with different nationalities and cultures, from in-house to external agencies across the globe. I find joy in empowering the team. My open, honest, and down-to-earth approach, coupled with a love for laughter, is said to bring a fresh vibe to the workspace.

I also founded We Smell The Rain, my nature-inspired brand and design studio. We design and create products and installations to bridge the gap between nature and the city.

If you are seeking someone to bring a fresh perspective and bold creative direction to your brand's current status, please get in touch. 

Creative Services.
Brand Consulting
Creative Direction
Art Direction (Interior, Campaign, Editorial, Film & Digital)
Brand Direction
Concept & Development
Installation & Window Design
Styling (Photography & Interior)

Selected Clients.

Nike
Adidas
Converse

IKEA
G-Star RAW
Harrods
BYBORRE

Glassons

Selected Press.
IKEA - Life at Home 2020
Dutch Design Week 2020
The Monopolitan 2020
Vogue Living NL 2017
Seasons 2017 & 2016
Home & Garden NL 2016
Eigen Huis Interieur 2016 & 2015
Trendland 2016
Swiss Miss 2016
iGNANT 2016
Interior Junkie 2016
Let It Grow 2016
Volkskrant Magazine 2015

Accomplishments.
Creative on the IKEA Virtual Green House project 2020
Publication. Communicating Fashion Brands 2012
Gold BEST Award. New Zealand’s Best Spatial Design 2011
NZRIA Red Awards & Nightingale Maestro Award. Resene Total Colour 2011  
Resene Total Colour Award. Commercial Interior, Retail & public space 2011
Bronze BEST Award. Spatial Design 2010
Silver BEST Award. Album artwork 2009
Silver BEST Award. Album artwork 2008