I am creatively tuned and naturally drawn to making beautiful things. I'm most fulfilled when I'm using my creative brain and bones, submerged in nature, or grooving to a good beat.
I have lived for over a decade in South Africa,
New Zealand and Europe (Amsterdam & London) submerging and embracing each country's cultures, subcultures and landscapes.
Asides from being a mum, some of the hats I wear are Art Director, Designer and Creative Director for brands such as Adidas, IKEA, G-Star RAW, Harrods and Glassons.
I am a natural leader with a positive, empathic style. I see the best in people, enjoy mentoring and challenging mindsets. I have an open, honest and down-to-earth approach, I love a laugh and bring a fresh vibe to a workspace.
I am also the founder of We Smell The Rain, my brand and design studio based in Amsterdam. We design and create installations, products and content. Our focus is on bridging the gap between nature and the city.
If you think our worlds could combine, please don't hesitate to reach out. Maybe we can spark up some magic together.
Concept & Development
Brand - Direction, Design & Naming
Art Direction - Campaign, Editorial, Film & Digital
Graphic Design - Print, Digital, Interior & Packaging
Installation & Window Design
Creative on the IKEA Virtual Green House project 2020
Publication. Communicating Fashion Brands 2012
Gold BEST Award. New Zealand’s best spatial design 2011
NZRIA Red Awards & Nightingale Maestro Award. Resene Total Colour 2011
Resene Total Colour Award. Commercial Interior, Retail & public space 2011
Bronze BEST Award. Spatial Design 2010
Silver BEST Award. Album artwork 2009
Silver BEST Award. Album artwork 2008