Adidas
Back to school

Digital Art Direction Campaign

Back to school or Back to uni - we all know how this goes! Time to remind students and parents that they can both be looking fresh on the first day back!

My team and I were tasked with a ginormous amount of products, including various promotions and multi-gender offers - which somehow needed to be bundled up in an effective form of visual communication - yes, headache indeed! We summarised all this into three 'waves', each 'wave' had phases and each phase had different offers.

I won't bore you with the endless deets - only to say it was a heck of a huge job with little production time and a mind-boggling puzzle to solve (I loved that part). The three-day shoot was operated much like a theater show, every detail was choreographed as there was zero time and zero budget to spare. All credits go to the team (see end of page).

The result - 70% of orders contained 3 or more products - yahoo!

Role Art Director & Designer
Studio adidas Digital - Studio A
Client adidas

CD Richard Askin
Producer Korrina Bognar
Copy Grace Cowlard
Design Gijs Van Niftrik
Video Ricardo Leite
Photography & Film Bill Tanaka

Deliverables
Three digital packages:
• CRM
• adidas app
• Paid Social
• adidas.com
• Affiliate banners
• B2B