Adidas 
Back to school

Digital Art Direction Campaign

Back to school or Back to uni - we all know how this goes! Time to remind students and parents that they can both be looking fresh on the first day back!

My team and I were tasked with a ginormous amount of products, including various promotions and multi-gender offers - which somehow needed to be bundled up in an effective form of visual communication - yes, headache indeed! We summarised all this into three 'waves', each 'wave' had phases and each phase had different offers.

I won't bore you with the endless deets - only to say it was a heck of a huge job with little production time and a mind-boggling puzzle to solve (I loved that part). The three-day shoot was operated much like a theater show, every detail was choreographed as there was zero time and zero budget to spare. All credits go to the team (see end of page).

The result - 70% of orders contained 3 or more products - yahoo!

Role Art Director & Designer
Studio adidas Digital - Studio A 
Client adidas

CD Richard Askin
Producer
Korrina Bognar
Copy
Grace Cowlard
Design Gijs Van Niftrik
Video Ricardo Leite
Photography & Film 
Bill Tanaka

Deliverables
Three digital packages:
• CRM
• adidas app
• Paid Social
• adidas.com
• Affiliate banners
• B2B

Wave One

unspecified-1-3
gif-uni-export
gif-kids-export-1
adidas-b2s-w1-image1
unspecified-10
B2S-Online-wave1-trans
B2S-wave1-newsletter-small2

Wave Two 

unspecified
file
unspecified-13
gif-wave-2-kids
unspecified-2
B2S-wave3-SOME-sml-1
B2S-wave1-newsletter-small-1

Wave Three 

unspecified-4-1
unspecified-22-1
CRM-wave-3-students
unspecified-24
CRM-wave-3-kids
unspecified-6
B2S-Wave2-SOME-trans
B2S-wave1-newsletter-small-2

The Crew

Back_to_school_crew

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Design and Art Direction 

Lovedbyband@gmail.com