Adidas
Too good to take off 

Digital Art Direction

The idea behind ‘Too Good To Take Off’ as a headline explains the concept in a nutshell. Without having to explain the technology and effects of the BOOST sole, we are able to visually demonstrate the sole’s comfort factor - with people quite comfortably keeping them on.

My role Art Director & Designer
Studio adidas Digital - Studio A

Creative Director Richard Askin
Producer
Galini Zachou
Producer
Korrina Bognar
Copy 
Retna Wooler
Photographer
Kyla Elaine
Assistant Kathrin Mundwiler
Stylist Saskia van der Klei
Hair & makeup Charlotte Niketic

Deliverables
CRM
Paid Social 
adidas.com

adidastogood
180515-adidas-WE-Boost_09
180515-adidas-WE-Boost_04
WEInseason-BOOST_INSTAGRAM_CAROUSEL_1080x1080_44
Croppped-shoe1
180515-adidas-WE-Boost_10b
TooGoodToTakeOff-CRM-2
TooGoodToTakeOff-SoMe-pages-sml

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