Adidas
Kids size guide

Global Digital Art Direction.

Buying clothes and shoes for kids can be tricky. Regardless if buying for a baby, toddler, child or teenager. All the different numbers, age ranges, height measurements, not to mention kids are growing all the time during their development years. How do you stay sane and most importantly how do you know what the right size is? Adidas customers (mainly parents) were finding all the above a challenge. This confusing, frustrating, and to be honest, not much fun process was resulting in many returns, abandoned shopping carts and lost sales.

We created two easy informative webpages (shoes and clothing), along with associated traffic-driving content. Now, parents can receive clear video and imagery guidance for measuring their kids’ fast-growing feet and bodies.

Role Art Director & Designer
Studio adidas Digital - Studio A

Creative Director Richard Askin
Photographer Kyla Elaine
Producer Korrina Bognar
Copy Grace Cowlard/Kwame Wilson
Design Gijs Van Niftrik

Deliverables
x2 landing pages
x6 Films
Photography 
CRM
adidas.com

Shoes-landing-page
CLP_masthead_desktop_preview
Background
Background-2
181011-adidas-kids_02_DenverSolo
blk-white-shoes4
181011-adidas-kids_05_Measuring1
shoes-2
181011-adidas-kids_01_AMBER
kidssize-newsletter
Clothes-landing-page-1
Screen-Shot-2020-11-16-at-3.41.11-PM
181128-WE-kids_hailey
181128-WE-kids_Luna
181128-WE-kids_Denver
181128-WE-kids_05_Apparel-Sizeguide_423-2
181128-WE-kids_03_Hailey-Measurement_141
181128-WE-kids_04_Luna-Measurement_045
kidssize-newsletter-clothes-3
181128-WE-kids_02_Denver-Measure_230
181128-WE-kids_04_Luna-Measurement_298
181128-WE-kids_03_Hailey-Measurement_274-1

Behind the scenes

Background-1
Layer-0

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