Global Digital Art Direction.
Buying clothes and shoes for kids can be tricky. Regardless if buying for a baby, toddler, child or teenager. All the different numbers, age ranges, height measurements, not to mention kids are growing all the time during their development years. How do you stay sane and most importantly how do you know what the right size is? Adidas customers (mainly parents) were finding all the above a challenge. This confusing, frustrating, and to be honest, not much fun process was resulting in many returns, abandoned shopping carts and lost sales.
We created two easy informative webpages (shoes and clothing), along with associated traffic-driving content. Now, parents can receive clear video and imagery guidance for measuring their kids’ fast-growing feet and bodies.
Role Art Director & Designer
Studio adidas Digital - Studio A
Creative Director Richard Askin
Photographer Kyla Elaine
Producer Korrina Bognar
Copy Grace Cowlard/Kwame Wilson
Design Gijs Van Niftrik
x2 landing pages
Design and Art Direction