G-Star RAW
Footwear Campaign

Global Art Direction

Handcrafted to compliment denim. This was G-Star RAW's first-ever footwear campaign. Showcasing the G-Star design aesthetic - sophisticated utilitarian design - this time applied to footwear. The dual-gender collection held a wide variety of shoes from sneakers to heels. The campaign visuals were used for online, offline and b2b marketing.

Role Art Director & Designer
Client G-Star RAW