G-Star RAW
Footwear Campaign

Global Art Direction

Handcrafted to compliment denim. This was G-Star RAW's first-ever footwear campaign. Showcasing the G-Star design aesthetic - sophisticated utilitarian design - this time applied to footwear. The dual-gender collection held a wide variety of shoes from sneakers to heels. The campaign visuals were used for online, offline and b2b marketing.

Role Art Director & Designer
Client G-Star RAW

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Full-width-image-Cover-banner-G-star-2-1
G-Star-RAW-Shoewhite2
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G-Star-RAW-Shoewhite3
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G-Star-RAW-Legsman1
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G-Star-RAW-Shoeheel1
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G-Star-RAW-Shoeheelboot2
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G-Star-RAW-Shoe-online

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