Adidas
Too good to take off

Digital Art Direction

The idea behind ‘Too Good To Take Off’ as a headline explains the concept in a nutshell. Without having to explain the technology and effects of the BOOST sole, we are able to visually demonstrate the sole’s comfort factor - with people quite comfortably keeping them on.

My role Art Director & Designer
Studio adidas Digital - Studio A

Creative Director Richard Askin
Producer Galini Zachou
Producer Korrina Bognar
Copy Retna Wooler
Photographer Kyla Elaine
Assistant Kathrin Mundwiler
Stylist Saskia van der Klei
Hair & makeup Charlotte Niketic